JellyOffers enables Jellysmack to buy the rights to advertising income on creator’s back catalogs from their Youtube channels. This gives the creator a large infusion of cash while providing predictable revenue for Jellysmack. However, there are many processes that need to occur to resolve this transaction quickly and in a financially accurate way.

• The first was in the agreement.
• The second was in reviewing the videos to determine if they were eligible to be purchased
• the third was claiming the videos through YouTube’s claim tool.

Our objectives were to:

• Decrease the amount of time it took to finish a contract with a creator.
• Track ongoing deals with creators and determine when they were on time
• Increase the deal throughput

In order to gain a further understanding of how the offer creation process was carried out, I met with project managers, sales leaders, and other stakeholders. We identified four main tasks that were subdivided among different members of the team:

• Pairing
• Reviewing
• Offering
• Claiming

These discussions provided the framework for the journey from an initial video pairing to a signed deal with Jellysmack owning the rights to video ads and creators walking away happily with a large payment (or series of monthly payments, depending on the deal structure).

After discussing the use cases, and needs, I began to design at a low fidelity to ensure the experience made sense from the standpoint of the three main user types – sales people who were making the deals, content reviewers who were ensuring the content was brand safe and had no copyright strikes, and claimers, who would actually claim the videos and mark them as claimed.

We broke the deals section out as it’s own navigation element with unique jobs to be done: creating the revenue forecast for a collection, find the best offer for a creator and Jellysmack using the offer tool, downloading or sharing pitch decks created from the offers, and tracking the progress that are currently in progress

The offer tool allows a sales member to generate a custom offer. The primary numbers they want to be aware of are the overall cost of the deal and the IRR, the percentage that comes back to Jellysmack as profit.

Using data analysis and machine learning, we were able to forecast the value of a creator’s video catalog with a high degree of accuracy, which provided a predictable, scalable, and easily trackable way to provide capital to creators.

Given a creator with a video channel, JellyOffers could assess the value of the channel, allow a review team to check for problem videos, provide a sales team with tools to create different types of offers and generate sales and pitch decks, and, once a deal is signed, give the claiming team in JellySmack the ability to claim the rights to the videos from the creator.

Since there are typically multiple deal iterations in order to find the best deal for the creator, on the offer detail page for any creator, a sales person can see the most recently published offer as well as past offers with notes.

Besides the revenue forecast of the video catalog, there are several other factors in determining the price to offer a creator. These include the existence of copyrighted material, lack of “brand safety”, and whether the content of a video is intended for children under 13.

The review process is when a creator’s video catalog is checked for those issues, which modifies the price of the deal. A different subset of users, reviewers, use JellyOffers to review and record any issues with the videos that would potentially affect the price of the deal.

For reviewers there were important time considerations that made us look at ways to make the review process as simple as possible. Each catalog had to be completed within 15 days or else the forecast would need to be re-calculated, and many of the deals had hundreds of videos or more. This made it imperative that the reviewing experience be as smooth as possible. To that end, we designed an internal workflow experience that kept reviewers focused on the task at hand with minimal need for intervention or jumping between tabs.

Once an offer was generated that met the needs of the team at Jellysmack and the creator, the offer was considered “ready” and the deck, offer, and any other materials would be shared with a creator. If all went well, the creator would sign the deal, and authorize Jellysmack to begin claiming videos, enabling us to begin earning revenue and for the creators to get paid.

The claiming experience was similar to the reviewing experience: repetitive tasks that needed to be completed within a short window of time (7 days) as determined by the contract agreement. However, within the claiming tool, users needed to actually go out of the app into the Youtube console in order to technically claim the video. Then acknowledge that they claimed it and return to the app.

Although the primary app I worked on within JellyFi was JellyOffers, based on feedback and trends in other industries, we saw an opportunity to provide even more ways of helping creators achieve financial success. One of them was a “creator card” that had cash back on certain types of creator expenses (software, hardware, amazon) as well as steep discounts on using Jellysmack editors – all in one place. And most importantly, a way to set up for a successful financial future even though they were participating in a financially unstable career.