All Projects
Moosetracks: Promotion for events in and around NYC
Moosetracks Project Cover

Skills & Tools

  • Graphic Design

Client

  • Moosetracks

Overview

Throughout the past ten years I've worked closely with a group of New York DJs to help design, promote, and photograph events in and around NYC

Event

Revival

Revival is a party that celebrates house music and the early Chicago warehouse culture that created it. Since it was an event that occurred in the winter, I used images of plants that flower in the cold to communicate the idea of growth and a return to life coupled with rave-inspired typography and lines pointing upward and outward.

Event

Ya Dig

Ya Dig is a hip-hop forward party that combined classic 90s artists with modern rap as well as hints of funk, disco, and soul.

Journey page
Journey page
Journey page
Journey page

Location

Trophy

Trophy was a famed Brooklyn bar that I often worked with to organize events and create flyers.

Journey page
Journey page

Event

Crazy Since Da 90s

Crazy Since Da 90s was a popular monthly party in Brooklyn. The theme was inspired by Yo MTV Raps cards and represented the hip hop heavy vibe of the party.

Journey page
Journey page
Journey page

The party doesn't stop

One Off Events

Designing for single events is always fun because the goal is often to capture the attention of someone in a busy visual medium like Instagram or walking down a city street. The goals of this type of vibrant visual design are very different than the goals of product design, which needs to adhere to more structure in order to be useful.

Whenever there is time, I consider using videos to promote the event because of how much more engaging they are.